https://www.cnbc.com/2018/05/21/elon-musk-making-base-price-model-3-now-would-cause-tesla-to-die.html

Tesla CEO Elon Musk revealed that the standard version of the Model 3 -- priced at $35,000 -- is still a long way off. Making them today would be a money-losing proposition and pose an existential crisis for Tesla, he suggested on Twitter this weekend.

When Tesla first unveiled its Model 3 in 2016, the company touted its accessible price, and spoke of the car as one that would drive future profits by making Tesla electric vehicles a mass-market staple.