https://motherboard.vice.com/en_us/article/qvnv9x/gdpr-compliance-companies-different-rules > “We’ve updated our privacy policy!” By now you’re likely more than familiar with the onslaught of companies scrambling to comply with Europe’s new data privacy laws, the General Data Protection Regulation, or GDPR. > Everybody’s inbox has been flooded with messages from companies about updates to privacy policies and requests opt-in for certain functions, while other sites have resorted to pop-ups or just blacking out all of Europe while they work on complying with the new regulations.