https://www.cnet.com/news/best-buy-outs-beats-decade-collection-in-advance-of-apple-wwdc-wwdc/

Beats, the headphone company acquired by Apple in 2014, celebrates its 10th anniversary this year with the Beats Decade Collection -- differentiated designs of some of its headphones. 

Best Buy beat Apple to the punch by launching its microsite for the collection a tad earlier than what was likely an announcement planned for Apple's Worldwide Developers Conference (WWDC).