https://www.theverge.com/2018/5/25/17393766/facebook-google-gdpr-lawsuit-max-schrems-europe

On the first day of GDPR enforcement, Facebook and Google have been hit with a raft of lawsuits accusing the companies of coercing users into sharing personal data. The lawsuits, which seek to fine Facebook 3.9 billion and Google 3.7 billion euro, were filed by Austrian privacy activist Max Schrems, a longtime critic of the companies’ data collection practices.

GDPR requires clear consent and justification for any personal data collected from users, guidelines that have pushed companies across the internet to revise their privacy policies and collection practices. But there is still widespread uncertainty over how European regulators will treat the requirements, and many companies are still unprepared for enforcement.