https://www.cnbc.com/2018/05/25/gdpr-emails-flood-inboxes.html > You might have noticed that your inbox is suddenly being bombarded by messages from apps and services you haven't used in years. You're not alone, that's my Gmail inbox above. > There's a reason you're receiving them now: Europe's General Data Protection Regulation (GDPR) goes into effect on Friday, May 25, which means companies and services are now alerting you to how they meet the new privacy guidelines.