https://www.cnbc.com/2018/05/25/maurice-levy-at-publicis-says-well-get-cash-for-sharing-personal-data.html

The chairman of one of the largest ad firms in the world believes that major upheavals in the media landscape will see consumers soon share the wealth of large technology companies.

Maurice Levy, the former CEO and now chairman of Publicis Groupe, a $15.8 billion French ad giant, predicted that a third party will act as a middleman between social media firms and their customers — effectively collecting revenue from companies and distributing some of that money to users who share their data.