https://www.reuters.com/article/us-europe-privacy-gdpr/eu-privacy-law-heralds-new-era-in-online-data-protection-idUSKCN1IQ0K9

New European privacy regulations that go into effect on Friday will force companies to be more attentive to how they handle customer data, while bringing consumers both new ways to control their data and tougher enforcement of existing privacy rights.