https://qz.com/1288511/facebook-has-launched-its-political-ads-archive-just-in-time-for-the-2018-midterm-election-season/

Starting May 24, if you’re curious about how many ads on Facebook and Instagram mention “the second amendment” (220 since the beginning of May), “fake news” (287, with 284 from Donald Trump’s official page), or “Hillary Clinton” (18), you can find out by searching a new archive built by the company.

It is almost like a game. (Screenshot/Facebook)Just in time for the US’s 2018 midterm-election season, Facebook has rolled out ad transparency tools it created in response to revelations that Russian agents bought thousands of ads on its platform to sow division in the US ahead of the 2016 presidential vote. Every ad that either mentions a candidate in a specific race, or talks about an issue that Facebook has defined as political, will from now on be labeled as “Paid for by,” informing the user who purchased it.