https://www.cnet.com/news/samsung-tvblackout-ad-will-turn-off-millions-of-tvs/

You're watching The Simpsons. Ha, ha, that's so funny! Time for a commercial break. Static spits across your screen and it goes dark. You scramble for the remote, but it does nothing. The power button on the TV doesn't help. Dread sets in. And then you discover your broken TV is just an ad. 

Samsung is launching a #TVblackout campaign this weekend that could impact millions of UK viewers across multiple networks during their favorite programs, including The Simpsons, Coronation Street, First Dates and the Champions League final.