https://newatlas.com/privacy-policy-gdpr/54755/ > Given the deluge of privacy policy announcements of late, many of you will already be aware that important new data privacy rules – the General Data Protection Regulation (GDPR) – take effect in Europe on May 25, 2018. The new rules are designed to protect privacy and promote a secure and transparent internet. In support of these goals we have made changes to our privacy policy and are introducing new tools to give readers control over what personal data we collect and store.