https://www.techradar.com/news/how-will-gdpr-impact-the-mobile-industry

The EU’s General Data Protection Regulations (GDPR) are the biggest shakeup in privacy legislation for more than a generation. It comes into effect this Friday, as the two year grace period for any organisation that handles the data of EU citizens – even if they’re not in the EU – expires.

The major impact of GDPR is twofold. Firstly, it places increased obligations on businesses in terms of how they use and protect personal information and secondly, it gives citizens greater control over how organisations use and collect it.