MoviePass could save this summer’s bad movies
https://qz.com/1283996/moviepass-could-save-this-summers-bad-movies/
Franchise fatigue hit Hollywood hard last summer. The sequels and remakes that the movie industry bet on, like the Transformers and Pirates of the Caribbean franchises and reboots like The Mummy, scored miserably on Rotten Tomatoes and couldn’t compel audiences to visit theaters. It was the worst-attended summer movie season (paywall) in the US in 25 years.
This summer, MoviePass is giving the dubious sequels no one asked for, like the sixth Mission: Impossible film and Sicario 2, fighting chances to find audiences.