https://www.cnet.com/news/braves-ai-blocks-ads-better-than-todays-browser-plug-ins-company-says/

Brave has developed AI technology called AdGraph that outperforms conventional ad-blocking technology, the browser startup said Friday.

"We can train supervised machine learning models to automatically block ads and trackers," researchers from Brave and four universities said in a research paper. "We found that AdGraph replicates the behavior of popular crowdsourced filter lists with an 97.7 percent accuracy. In addition, AdGraph is able to detect a significant number of ads and tracker which are missed by popular crowdsourced filter lists."