https://www.cnet.com/news/uber-and-facebook-ads-aim-to-counter-avalanche-of-smear/

It was the first game of the NBA Western Conference Finals on Monday night, and the Golden State Warriors and Houston Rockets were in a deadlock. The tense playoff game cut to a commercial break, and the face of Uber's new CEO, Dara Khosrowshahi, appeared on the TV.

"One of our core values as a company is to always do the right thing," Khosrowshahi said. "And if there are times when we fall short, we commit to being open, taking responsibility for the problem and fixing it."