http://www.washingtonpost.com/blogs/the-switch/wp/2018/05/17/in-the-battle-for-online-music-youtube-enters-a-crowded-field/

YouTube is introducing a $10-a-month music-streaming service, a strategic concession to record labels that analysts say could struggle to find an audience.

The new YouTube Music, rebranded as part of a shake-up of YouTube Red, will charge users a monthly fee to watch ad-free music videos. To differentiate itself from the leading music-streaming apps, YouTube is playing up its exclusive content and personalized recommendations. The service will also recommend music based on a user's listening history and location.