https://qz.com/1281031/instagram-will-soon-let-you-know-just-how-much-time-you-waste-on-it/

It’s safe to say many Instagram users have had this realization while scrolling through their feeds: half an hour has passed, and you’ve wasted it on mindlessly looking at fancy brunch photos, celebrity workout routines, or your friends on exotic vacations. And you don’t feel good about it.

Instagram is trying to fix this cycle by creating a feature that will let users track how much time they’ve spent on the platform. On Monday, May 14, Developer Jane Manchun Wong spotted code indicating the addition in the Instagram Android app API, and Instagram’s CEO Kevin Systrom confirmed the news on Tuesday in a tweet.