https://www.theguardian.com/technology/shortcuts/2018/may/16/what-are-all-these-gdpr-emails-filling-up-your-inbox

‘Hey there Field Left Blank. So listen, budski, my man, my main man ... I know we’ve been sending you spammy emails about cheap holiday deals five days a week. For the last five years. Yeah, maybe we took a few liberties with that. Mistakes were made. IDK. But I’m here, today, to tell you we value you as a customer, Field Left Blank. So .... um, was wondering, would you be interested in maybe opting in? Please. Please?”

So goes every third email in your inbox this week, as a change in the law heads towards its final 24 May deadline, with even such well-established email beggars as the Guardian getting in on the act. But what exactly is GDPR?