https://finance.yahoo.com/news/facebook-winning-augmented-reality-war-144500483.html

If that sounds very different from anything on Facebook's own camera app, that's on purpose. While the underlying tools and platform are the same, the filters are not. "We could've just brought over the AR filters from Facebook to Instagram, but we recognize that the two networks are very different," said Ficus Kirkpatrick, an engineering director in charge of Facebook's AR projects. While Facebook is more for friends and family, Instagram has a greater emphasis on brands and personalities. "In the end, we want to increase the diversity of AR. The same tools produce fairly different results depending on who's using them."

limited edition sneakers. Just strike up a conversation with the SNKRS bot, answer some questions and you'll unlock that exclusive pair of kicks. You'll then get a full 360-degree close-up look at a virtual render of the shoe before purchasing it. Other brand-related implementations include trying on virtual makeup with Sephora and customizing a Kia hatchback." data-reactid="16">A more obvious example is with the AR implementation on Messenger, which is far more commerce-oriented. Head of Messenger David Marcus showed how Nike would use Messenger and AR to debut a pair of limited edition sneakers. Just strike up a conversation with the SNKRS bot, answer some questions and you'll unlock that exclusive pair of kicks. You'll then get a full 360-degree close-up look at a virtual render of the shoe before purchasing it. Other brand-related implementations include trying on virtual makeup with Sephora and customizing a Kia hatchback.