https://www.cnet.com/news/oculus-go-available-now-price-breaks-200-dollar-barrier/

Blau, a longtime analyst for Gartner, was meeting with VR headset makers and app developers, hoping to glean habits about the way their customers acted, and perhaps find the elusive must-have app that convinces people to buy their products. The killer app.

That's when he was told that more than 60 percent of people in China were using VR to watch videos, typically on a large simulated screen.