https://www.cnbc.com/2018/05/09/match-ceo-mandy-ginsberg-people-dont-want-to-mix-dating-and-facebook.html

Online dating firm Match isn't worried about Facebook encroaching on the business for one key reason — people don't want to mix their online dating life with the friends-and-family-first Facebook, according to Match CEO Mandy Ginsberg.

"The vast majority of singles would not want to use Facebook for dating primarily due to concerns with data and personal privacy," Ginsberg said on the company's first quarter earnings call. "But more importantly they don't want to be contacted by strangers on a social network meant for connections with friends and family."