https://www.cnbc.com/2018/05/08/how-disney-and-comcast-could-split-fox-assets-instead-of-bidding-war.html

Comcast's plan to outbid Disney for Fox's assets is evidence that CEO Brian Roberts believes the deal is too unique for Comcast to pass up without a fight. (Comcast owns NBCUniversal, the parent company of CNBC.)

Pushing away Disney won't be easy. Fox executive chairman Rupert Murdoch already agreed to take less money from Disney than Comcast, a sign that he sees a higher future value in Disney shares. While Disney is paying in stock, Comcast is talking to banks to raise about $60 billion for an all-cash counterbid. That would top Disney's December offer, valued at the time at $52.4 billion.