https://qz.com/1271375/driverless-car-startup-drive-ai-is-launching-a-ride-hailing-service-in-dallas-texas/

Drive.ai wants to be noticed. Unlike companies that have designed driverless cars to look a lot like regular ones, Drive.ai’s autonomous vans are a deep tangerine with the words “self-driving vehicle” splashed across each side.

“It’s intended to be visually distinct,” Drive.ai co-founder and CEO Sameep Tandon said. (Before Drive.ai settled on orange, highlighter yellow was also a top contender.) “If you think of a school bus, you know when you’re around a school bus, it’s a really bad idea to say, harass it, or to do aggressive maneuvers around it,” he said. “The first thing we want to do is make it very, very visibly distinct, so that your expectations around the vehicle also click.”