Amazon Prime Video's growth outpaces Netflix in UK
https://www.theguardian.com/media/2018/may/03/amazon-prime-video-outpaces-netflix-in-uk-on-demand-market
Cross-promotion to Amazon shoppers and new on-demand series rank it top in 2017
Amazon’s efforts to challenge the supremacy of Netflix are starting to pay off, with Prime Video proving to be the fastest-growing video-on-demand service in the UK last year.
Meaningless metric.