Amazon's 100 million Prime members will help it become the No. 1 apparel retailer in the US
https://www.cnbc.com/2018/04/19/amazon-to-be-the-no-1-apparel-retailer-in-the-us-morgan-stanley.html
Clothing retailers, beware. Amazon is expected to make a big leap in the apparel market this year.
According to Morgan Stanley, the e-commerce giant will become the top player of the U.S. apparel industry in 2018, having gained 1.5 percent of market share last year. The gains will largely be driven by millennials moving dollars away from bricks and mortar, the firm said in a new report.