https://www.cnet.com/news/cambridge-analytica-reportedly-planned-virtual-currency/

Cambridge Analytica's digital token was to help people store and sell their online personal data, The Times reported. The effort was reportedly overseen by Alexander Nix, the company's CEO at the time. Nix was suspended in March after an undercover reporter recorded him bragging about his company's approach to political work in other countries. It's unclear what his current relationship with the company is. 

It isn't known whether Cambridge Analytica still plans to issue the currency. The company didn't immediately respond to a request for comment.