https://www.theverge.com/2018/4/17/17248538/cambridge-analytica-cryptocurrency-ico-dragon-coin

The company behind Facebook’s massive data leak scandal, Cambridge Analytica, attempted to develop its own cryptocurrency this past year and intended to raise funds through an initial coin offering, Reuters and The New York Times reported today. The digital coin would have helped people store online personal data and even sell it, former Cambridge Analytica employee Brittany Kaiser told the Times.

Cambridge Analytica, which obtained the data of 87 million Facebook users, was hoping to raise as much as $30 million through the venture, anonymous sources told Reuters. Cambridge Analytica confirmed to Reuters that it had previously explored blockchain technology, but did not confirm the coin offering and didn’t say whether efforts are still underway. The Verge has reached out to Cambridge Analytica and Brittany Kaiser for comment.