https://www.cnbc.com/2018/04/17/inside-cambridge-analyticas-virtual-currency-plans.html

The embattled voter-profiling firm Cambridge Analytica quietly sought to develop its own virtual currency in recent months through a so-called initial coin offering, a novel fund-raising method that has come under growing scrutiny by financial regulators around the world.

The planned coin offering and a broader push into the world of virtual currencies were an indication of Cambridge Analytica's willingness to expand into risky, new technological realms. But much like its acquisition of Facebook data to build psychological profiles of voters, the new business line also took the firm into murky ethical and legal situations.