https://www.cnbc.com/2018/04/17/cambridge-analytica-planned-to-issue-digital-currency-reuters-citing-sources.html

Cambridge Analytica was planning to raise money by issuing a new type of digital currency before it became embroiled in a scandal surrounding the misuse of Facebook Inc personal data, sources familiar with the matter told Reuters on Tuesday.

The British data analytics consultancy had approached a firm that advises companies on how to structure an initial coin offering, an increasingly popular online fundraising scheme involving the issue of a new digital currency, the sources said.