https://qz.com/1254450/netflix-ceo-reed-hastings-says-apps-are-the-new-tv-channels/

Apple boss Tim Cook predicted in 2015 that “the future of TV is apps.” That future is here, says one of media’s biggest CEOs. Launching a TV network is now as easy as building an app.

“The great thing now is it’s easier to create a TV network, called an app,” said Netflix chief executive Reed Hastings, in an earnings interview yesterday. “All apps on your phone will have some form of video, or most apps will. And so you just see a very wide spread of entertainment options, some of which are movies and TV shows, some are more interactive.”