https://finance.yahoo.com/news/advertisers-target-facebook-191600726.html > Fortunately, Facebook’s ad machinery isn’t a secret; anybody who maintains a public page, myself included, can use the same basic tools to target ads at people by telling Facebook what kind of interests and demographics they want to attract — or exclude." data-reactid="25">Fortunately, Facebook’s ad machinery isn’t a secret; anybody who maintains a public page, myself included, can use the same basic tools to target ads at people by telling Facebook what kind of interests and demographics they want to attract — or exclude. > Zuckerberg’s refrain “we do not sell data to advertisers” holds up on this closer inspection. Facebook has never let me see details about individual users or target them by name." data-reactid="27">Zuckerberg’s refrain “we do not sell data to advertisers” holds up on this closer inspection. Facebook has never let me see details about individual users or target them by name.