https://www.cnbc.com/2018/04/25/new-york-times-digital-wanted-at-chinese-start-ups-attractive-women-to-ease-codersa-stress.html

BEIJING — China’s vibrant technology scene is searching for people like Shen Yue. Qualifications: Must be attractive, know how to charm socially awkward programmers and give relaxing massages.

Ms. Shen is a “programmer motivator,” as they are known in China. Part psychologist, part cheerleader, the women are hired to chat up and calm stressed-out coders. The jobs are proliferating in a society that largely adheres to gender stereotypes and believes that male programmers are “zhai,” or nerds who have no social lives.