https://qz.com/1260811/apples-second-quarter-2018-analyst-expect-poor-iphone-x-sales/

Apple’s first few quarters after releasing a new iPhone always have the potential to make CEO Tim Cook look like a fool: Is the latest iPhone truly the “best iPhone ever made?”

Usually it’s true, and we all run out to buy the latest and greatest phone, just in time to show it off to our technophobic relatives during the holiday season. But analysts say that tide is shifting: Dramatically fewer people are buying the latest iPhones.