https://medium.com/futuresin/apple-needs-a-discount-iphonex-79a742dacc41

Apple made around 60% profit margins on the poorly selling iPhoneX, though it’s taken Apple a while to realize it’s no longer 2011. Luxury margins and missed product deadlines have cast a shadow over the HomePod as well, which for all intents and purposes, has bombed.

I sound like the anti-Christ for Apple, but I’m a bit of a Huawei and Xiaomi enthusiast, I just believe in what those companies are doing from a business perspective. Apple, not so much.