https://www.cnet.com/news/for-apple-iphone-x-is-it-time-for-full-panic-mode-with-q2-financial-results/

This fiscal year was supposed to be a blowout for Apple. The company redesigned its popular iPhone for the first time in three years, and touted the iPhone X as "the future" of mobile. Analysts declared it would drive a "supercycle" that would reinvigorate excitement in a sluggish smartphone market.

But it appears many people aren't quite ready for the future -- or willing to pay so much to get it.