https://www.cnbc.com/2018/04/26/amazon-prime-increase-strays-from-bezos-charge-less-promise.html >There's a famous quote from Amazon CEO Jeff Bezos which appears all over the internet. It apparently stems from a 2001 earnings call, and was popularized by journalist Brad Stone's book on Amazon, "The Everything Store." >Bezos said, "There are two kinds of retailers: those folks who work to figure how to charge more, and companies that work to figure how to charge less, and we are going to be the second."