https://www.techradar.com/news/how-ubisoft-is-influencing-the-future-of-the-lg-g7-thinq

If you own the LG V30, you might have noticed a recent update that injected some relatively useful AI smarts into the camera app. Not just that, the device’s name has suddenly changed to LG V30 ThinQ. In short, a whole lot has changed seemingly out of nowhere. 

That’s because starting with its 2017 hit and continuing soon with its LG G7 ThinQ, LG shared with TechRadar that it has worked to change its ways when it comes to post-release support for its smartphones, and interestingly, is has Ubisoft to thank.