https://www.reuters.com/article/us-facebook-privacy-europe/no-doomsday-scenario-for-facebook-as-eu-privacy-rules-kick-in-idUSKBN1HX2VZ

As Europe nears tough new privacy rules, Facebook reckons the worst that could happen is that users will share less data, making it harder to target ads on the social network that raked in revenues of $12 billion in the first quarter.