https://www.cnet.com/news/limited-edition-red-iphone-8-apple-samsung-do-it-wrong/

But I think Apple and other phone makers are going about its special-edition release backwards, creating a situation that punishes early buyers by withholding the most exclusive models at launch. That's because early adopters already own their phones by the time that special-edition color rolls around. In fact, a delayed special-edition model rewards the late adopters.

LG used Valentine's Day as a hook to drum up interest in the LG V30 in raspberry rose.