https://www.techradar.com/news/play-echo-arena-with-your-oculus-rift-this-weekend-and-you-could-win-big

Oculus seems to really want gamers to check out Echo Arena on the Oculus Rift, and as a bit of encouragement, it's running a "Rift Gold Rush" event this weekend. The event will give players a chance to win a number of prizes totaling $28,000.  

The event takes place on Saturday, April 14, from 1-2pm PT / 4-5pm ET, and players who join public matches of Echo Arena during that time will be entered to win prizes.