https://www.cnet.com/news/iphone-2018-flagship-may-cost-even-more-ubs/

Would you pay even more than $1,000 for the latest iPhone?

Apple's flagship iPhone for 2018 is predicted to cost $1,100 (which converts to about £770 and AU$1,415) according to UBS analysts Steven Milunovich and Benjamin Wilson (via Business Insider). That's about $100 over the iPhone X's $999 price tag. The report adds that the iPhone X may be selling worse than anticipated, possibly due to the phone's high price.