https://www.techradar.com/news/youtube-tv-strikes-landmark-deal-for-nba-finals

YouTube has struck a deal with the NBA that it will make its live TV service, YouTube TV, a household name. 

Specifically, the deal entails that YouTube TV will become the first-ever dedicated streaming partner of the NBA Finals, giving the service a prominent place in the game’s marketing and distribution pipelines - from now on, you’ll hear the NBA Finals referred to as “The Finals presented by YouTube TV” and you’ll see the YouTube TV logo featured on the court.