https://finance.yahoo.com/news/fitbit-versa-smartwatch-small-cheap-sweet-201800899.html > Well, good news all around: Fitbit has brought forth a second smartwatch. It’s called the Versa, and it takes a sledgehammer to everything that was wrong with the Ionic. > The Versa costs $200 instead of $300. Nicely done, Fitbit. (The two-year-old Apple Watch Series 1 starts at $250. The newer Apple Watch 3 starts at $330 and goes up to $1,400.)