https://www.cnet.com/news/sonys-new-a8f-oled-tv-isnt-any-cheaper-than-the-old-one/

Sony fans holding out for a cheaper OLED TV, prepare for a bit of disappointment. 

The new A8F series, first shown off at CES 2018 in January, will cost $2,800 at the 55-inch size and $3,800 at the 65-inch size. Those prices are $300 more than the cost of LG's 2018 C8 series in the same sizes.