https://www.techdirt.com/articles/20180327/14392339517/nba-to-experiment-with-cheap-4th-quarter-only-streaming-options.shtml

As entertainment streaming has officially become "a thing", one leading to massive change in the entertainment landscape, many eyes still turn towards the professional sports leagues. That's because live professional sports is now one of the last big bulwarks against cord-cutting. With that in mind, it's interesting to watch the major sports leagues experiment in streaming, a process that began roughly five years ago in earnest. While Major League Baseball has long led the way, the other leagues are catching up. The NBA in 2014 negotiated a new broadcast deal with Disney and TNT, one in which the league insisted that streaming options be significantly expanded. In fact, 14% or more NBA games are now nationally televised on those networks, with streaming options that do not require cable.

While that sort of deal is to be applauded, it's admittedly fairly vanilla. Put more broadcasts up on streaming services. There's nothing too experimental about that. Especially compared with a new plan the NBA is kicking around for cheap streams of the last quarter of NBA games.