https://www.theverge.com/2018/3/28/17172718/apple-ceo-tim-cook-privacy-facebook-cambridge-analytica

Apple chief executive Tim Cook spoke out on privacy during an MSNBC interview hosted by Chris Hayes and Recode’s Kara Swisher earlier today, saying that services that “[traffic] in your personal lives” are invading peoples’ privacy and emphasizing that Apple sees privacy as a “human right” and a “civil liberty.” He also said that he finds it “creepy” when “all of a sudden something is chasing me around the web,” referring to sophisticated ad targeting.

Cook’s remarks come just as Facebook’s own chief executive, Mark Zuckerberg, is reportedly expected to testify before Congress around the Cambridge Analytica data-sharing scandal. Facebook has been caught in a medial maelstrom over its lax approach to data sharing; specifically over the Cambridge Analytica issue, through which it was recently revealed that Facebook users’ data was being used by the firm with the intent to influence the 2016 US election.