https://www.theverge.com/2018/4/3/17191986/apple-intel-cpu-processor-design-competition

A report from Bloomberg this week has made public something that should already have been apparent to tech industry observers: Apple is planning to replace Intel processors in Mac computers with its own chips starting sometime around 2020. The two California companies have enjoyed a long and fruitful partnership ever since Apple made the switch to Intel CPUs with the 2006 MacBook Pro and iMac, but recent trends have made the breakup between them inevitable. Intel’s chip improvements have stagnated at the same time as Apple’s have accelerated, and now iPhone systems-on-chip are outperforming laptop-class silicon from Intel’s Core line. Even if Intel never cedes its performance crown, the future that Apple is building will invariably be better served by its own chip designs.

Apple’s decision to ditch the world’s most popular CPU line for laptop and desktop computers may seem radical, but there are a number of key factors that actually make it obvious and unavoidable.