https://www.theregister.co.uk/2018/04/03/cloudflare_dns_privacy/

Analysis Cloudflare has revealed a deal with regional internet registry APNIC to provide a possibly more privacy-conscious DNS resolver at a prestige network address, 1.1.1.1.

The biz contends DNS – which translates human-friendly domain names like theregister.com into numeric IP addresses, such as 159.100.131.165, used by software – lacks privacy protection. That largely undisputed claim has become more noteworthy since the US Congress last year dropped rules that prohibited ISPs from selling users' browsing data.