https://techcrunch.com/2018/03/13/fitbits-versa-is-the-smartwatch-the-ionic-should-have-been/

Half a year after launching the Ionic, Fitbit is back with Versa, a “smartwatch for all.” The new wearable builds atop the same foundation as its predecessor, but offers a lower price point and a smaller frame, addressing two of the main complaints around the company’s first smartwatch. It’s the device the Ionic should have been.

As CEO James Park candidly admitted during an interview this week, the Ionic failed to meet the company’s expectations. It was a stumble that might not have seemed so great, had Fitbit not appeared to put as much stock as it did into the device. Park talked up the product months before its announcement as a sign the company was headed in the right direction.