https://www.theverge.com/2018/3/13/17111500/fitbit-versa-smartwatch-announced-fitness-wearable-preorder

Fitbit’s first “real” smartwatch, the Fitbit Ionic, didn’t sell as well as the company had hoped, but that isn’t stopping it from releasing yet another smartwatch. The new Fitbit Versa ditches Ionic’s severe-looking, hard-edged design for a gently-rounded square (Fitbit calls it “Squircle”) with reduced bezels.

At a more entry-level price point of $199, the Versa is aimed at mainstream users who aren’t looking for a plethora of apps or LTE capability. It also will replace the Fitbit Blaze, the GPS-less modular watch Fitbit launched two years ago. Unlike the Ionic, the Versa won’t include a built-in GPS, and it boasts a four-day battery life instead of five.