Netflix is hedging against Marvel by acquiring comics publisher Millarworld
https://www.recode.net/2017/8/7/16106368/netflix-marvel-acquires-millarworld
Netflix has acquired Millarworld, the comic book publisher behind such hit titles as “Kick-Ass” and “Kingsman” that have inspired successful films.
This deal gives Netflix more content and likely acts as a hedge against the Marvel films Netflix has licensed from Disney.